Tips and Steps Leading Spa Business
Spa is an activity of personal nature. In Indonesia, interest in spa services are still limited to the upper middle class society. Because, among these are able to set aside part of its budget to get treatment increased body and mental fitness. However, not all people from upper middle class who are interested, her nyenangi, or feel the need for spa services. Only those who truly understand the benefits, which will regularly ask for various kinds of services related body fitness spa, such as bathing scrubs, medical massage, aromatherapy, relaxation, and so forth.
How to Start a Spa Business
For a beginner, keep in mind is the spa business is a business that are within a segmented market that is the business that only some (small) people who need services or spa products. The question that needs to be answered is, "Have you already understand and master the ins and outs of the spa? And, how much of your experience in this field?"
If it turns out you really have very controlled about "what and how" the world of spas, then it means you do not need to find someone else who would you make reference. You can simply move fast to prepare and implement business. However, if you are not completely familiar, the first step you need to do is look for the figure "players spa" an experienced and mastered both the technical and business map. You need to hold these people, can as a business partner or simply as a consultant every time you can turn to the consideration and opinion.
Marketing
As with other areas, even in the spa business there are 5 common marketing factors, namely product, price rate, human resources, promotion and location.
1. Products. Spa products from time to time had been developed, so the spa that we see today has given a very broad service, not only about health but have penetrated bath in other activities such as massage, aromatherapy, meditation, yoga and even a fitness activity. Therefore, this could be the opportunity for businesses to create a unique package of service and quality. You must use all the materials of assured quality, excellent service and packaged in such a way that no other spa businesses that match your bias.
2. Price Rate. Remember that the spa is an upper middle class consumption. Therefore, no need to refer to cheap prices you provided. Nearly all spa mania (spa enthusiasts) are those who crave quality of service, not a cheap price.
3. Human Resources. In order to achieve good service, it is impossible to use employees who are untrained and unqualified. Therefore you should really consider the matter of human resources (HR) as one of the most important element that can not be negotiable. Failure in building good human resources, the consequence is your business have also failed.
4. Promotion. Good promotion is an "always speaking" on consumers, and also always offer new things. Make a campaign that not only always fresh, but also must be "excited" with new products, and exotic experiences that are difficult forgotten by your customers.
5. Location. The location of your marketing should also be easily accessible to the consumer. If you are shooting the executives (and their families), so should your booth is located in the middle of urban areas, business centers (down town) and elite housing. Similarly, if you are shooting the tourists, both local and foreign tourists.
Spa is an activity of personal nature. In Indonesia, interest in spa services are still limited to the upper middle class society. Because, among these are able to set aside part of its budget to get treatment increased body and mental fitness. However, not all people from upper middle class who are interested, her nyenangi, or feel the need for spa services. Only those who truly understand the benefits, which will regularly ask for various kinds of services related body fitness spa, such as bathing scrubs, medical massage, aromatherapy, relaxation, and so forth.
How to Start a Spa Business
For a beginner, keep in mind is the spa business is a business that are within a segmented market that is the business that only some (small) people who need services or spa products. The question that needs to be answered is, "Have you already understand and master the ins and outs of the spa? And, how much of your experience in this field?"
If it turns out you really have very controlled about "what and how" the world of spas, then it means you do not need to find someone else who would you make reference. You can simply move fast to prepare and implement business. However, if you are not completely familiar, the first step you need to do is look for the figure "players spa" an experienced and mastered both the technical and business map. You need to hold these people, can as a business partner or simply as a consultant every time you can turn to the consideration and opinion.
Marketing
As with other areas, even in the spa business there are 5 common marketing factors, namely product, price rate, human resources, promotion and location.1. Products. Spa products from time to time had been developed, so the spa that we see today has given a very broad service, not only about health but have penetrated bath in other activities such as massage, aromatherapy, meditation, yoga and even a fitness activity. Therefore, this could be the opportunity for businesses to create a unique package of service and quality. You must use all the materials of assured quality, excellent service and packaged in such a way that no other spa businesses that match your bias.
2. Price Rate. Remember that the spa is an upper middle class consumption. Therefore, no need to refer to cheap prices you provided. Nearly all spa mania (spa enthusiasts) are those who crave quality of service, not a cheap price.
3. Human Resources. In order to achieve good service, it is impossible to use employees who are untrained and unqualified. Therefore you should really consider the matter of human resources (HR) as one of the most important element that can not be negotiable. Failure in building good human resources, the consequence is your business have also failed.
4. Promotion. Good promotion is an "always speaking" on consumers, and also always offer new things. Make a campaign that not only always fresh, but also must be "excited" with new products, and exotic experiences that are difficult forgotten by your customers.
5. Location. The location of your marketing should also be easily accessible to the consumer. If you are shooting the executives (and their families), so should your booth is located in the middle of urban areas, business centers (down town) and elite housing. Similarly, if you are shooting the tourists, both local and foreign tourists.
Strategic locations in the cities or tourist areas like Bali or Yogyakarta is important to you. If you run "Mobile Spa" to provide services "Home Spa" shades of private or family, then the strategy of "fetch the ball" is then you need to run. Feel free to visit the places your target market, and provide promotional programs nuanced "scene" there. Best wishes.
No comments:
Post a Comment